Monday, May 10, 2021

INNOCENT QUESTIONS

For the first time ever, Canadians could watch Saturday Night Live on YouTube on the weekend.
In real time.
Without commercials.
 
An "international feed" supplied all those markets normally blocked by YouTube with a
Not Available in Your Region snarl.
 
Global TV pays hundreds of thousands of dollars to licence the show here, inserting Canuck ads.
 
Is Broadway Video, the show's producer for NBC,  checking out other options?
 
Interest in Elon Musk hardly justified the experiment: YouTube viewers never topped 300,000 for the telecast.
And that's for Canada, India and 15 other markets that buy SNL.
 
If I were a market gate-keeper, I'd be worried.
 Shows take exposure to platforms?
Not networks?
The Netflix model?
 

 

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