Sunday, January 24, 2021

Big G, Little G

 

 
The CoDesign newsletter scorns the new logo for General Motors as the worst branding idea of 2021.
 
And the year is only 24 days old...
 
Creative agency McCann Detroit, which lists General Motors as one of its major accounts,  will soon lay off an unknown number of employees, Adweek reports.
 
Laughably, the agency has a bolder all-caps logo than the one it put over on its client.
 

GM is looking to reduce the amount of bloat the company carries in anticipation of a downturn in global automobile sales, claims gmauthority.com
 
Guess where it should start? 
 

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