Friday, March 18, 2022

Me be a brand, bro


If you tell a thirtysomething male that he’s Jesus Christ, he’s inclined to believe you...

          --critic on new Netflix show


The quote above instantly brought to mind the vapid, banal influencers of Netflix's Byron Bae, that epic land of bitchery, bro and "my brand."

Byron Bay is a little Australian surfing town,  taken over by despicable designers, Internet phonies, talentless songwriters. In other words, they are social media zombies. Blowhards.

Everybody has a brand and demands 15 minutes. Somebody once promised them that. Netflix? Warhol?

If The Bachelor and Love is Blind seem too "real" for you, the streamer's Bae party at-the-pool cult actually eats brain cells.

Two episodes, and darkness closed in on me.

I have no merch.

I am doomed.

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