"Make a face," urges the photo guy.
Overlooked in the Sun's early success is Pellow, Ambrose & Carr--the fledgling ad agency that won the paper's account.
They were the smallest agency to pitch.
They created the Sun's crazier campaigns.
And yes, PA&C were responsible for "The Little Paper That Grew" line that lasted decades.
I have examples of their work.
They were sharp, silly and nuts.
I had no idea what they'd do.
I hid in the back of streetcars for years.
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