Remember that Star Certificate you got for some distant birthday? A document that somebody paid $100 to register you or your dog as names on a distant planet in a far-away galaxy?
Or how about the certificate from the Brit company that issues Royal Titles? You also get a one-inch square bit of land to make it all official, your Lordship.
You are the Duke of Tinytown. That'll be $200.
Now ...
What value will you give to the certificate Richard Branson issues Virgin Galactic customers that--having spent three minutes in near-space--they are astronauts?
Would you like to be Queen of the May?
Will that be Visa or Mastercard?
Make it so.
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