Kayfabe?

 

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kay·fabe

/ˈkāˌfāb/

noun

(in professional wrestling) the fact or convention of presenting staged performances as genuine or authentic

 

New word to me, but used by...

 

. A New York Times columnist to describe Tucker Carlson's act for Fox

. Mitt Romney to describe Donald Trump's

election lies and fantasies 

 

I'd add any dubious virtue-signaling tweet or post by showbiz sorts or YouTube influencers