You have to encourage anything not owned by Bell or Rogers.
So Zoomer, Toronto's low-dwelling oldies station, put up a new morning show last month. The novelty is supposedly that it's two women. No guy to guide 'em. No rescue from the train tracks.
All together: "Oh no!"
Both Sam Houston and Jane Brown boast substantial broadcast creds. Is it sexist to market them as Me Too show ponies?
I thought we didn't see gender any more.
I bet some guy thought of this.
Women on Toronto radio have matched or eclipsed their morning show male or zoo-mates forever.
Alas, it'll be slow-going with Kaw-liga by Loretta Lynn and Perry Como's Magic Moments, both played yesterday.
Good luck.
* * * *
Whatever became of the Rosalie Trombley Award, which once honored women in broadasting?
Trombley was CKLW'S legendary music director in its glory days. She loved Motown and worked it cleverly into the station's Top 40, Hot Jock machine-gun format.
For a decade, every kid from the midwest to southern Ontario to Boston had an ear for the middle of the AM dial, 800. "The blackest white station in America" changed the game.
I never write about radio any more.
But then I don't drink homogenized milk either.
No comments:
Post a Comment